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Novus Aqua Academy feed competition in China

Novus Aqua Academy, with a theme of “Map Out Strategy to Win in the Blue Ocean,” is taking place in Xiamen, Fujian from March 14-17. Topics targeted in this year’s Aqua Academy are stress and immune modulation by nutrition, anti-nutritional factors (ANFs) and feed utilization, digestible energy, net energy equation estimation and market tracking, protein structure and effective utilization, the relationship between marketing strategy and industry trends, and how to recognize the additional value of the brand in animal nutrition industry.
March 16, 2017

Novus Aqua Academy, with a theme of “Map Out Strategy to Win in the Blue Ocean,” is taking place in Xiamen, Fujian from March 14-17.

The competition in the Chinese aqua feed industry is becoming more intensive. Unexpected competitors and capital entering the market increase breakdowns of the existing market patterns. To survive and succeed, every player has to be capable and determined.

“Being armed with professional equipment, front-edge technologies, innovative market strategies and learning from the best has proved important and necessary,” explained Flemming Mahs, General Manager for Novus in North East Asia. “Novus Aqua Academy is the platform to gain these key success factors.”

Topics targeted in this year’s Aqua Academy are stress and immune modulation by nutrition, anti-nutritional factors (ANFs) and feed utilization, digestible energy, net energy equation estimation and market tracking, protein structure and effective utilization, the relationship between marketing strategy and industry trends, and how to recognize the additional value of the brand in animal nutrition industry.

Invited speakers include Dr. Zhenyu Du from East China Normal University, Dr. Wang Guiqin from Jilin Agricultural University, Dr. Tao Qingyan, Novus North East Asia Technical Service Manager for Aqua, and Mr. Cao Shijun, Novus North East Asia Marketing Director.

The Novus Aqua Academy aims to help industry professionals become more competitive and successful in the marketplace. To participate, please follow us on WeChat: NovusInternational. A select few will receive free admissions for following Novus. For more information, contact Yuwei Liu at Yuwei.Liu@novusint.com.