Suppliers' News

Sustainable algae-fed salmon available across all 50 US states for the first time

Wednesday, December 2, 2020

For the first time, consumers across all 50 US states can now order salmon enriched with Veramaris’ algae omega-3 oil, from the new online seafood outlet KnowSeafood.

KnowSeafood delivers sustainable, natural and trusted fully traceable seafood to homes in all 50 US states and has selected sushi-grade Auroraâ salmon as its only Atlantic salmon brand. It is produced by Lerøy and raised on Veramaris algae oil in the Arctic Norwegian fjords, under the spectacle of the Northern Lights, the Aurora Borealis.

Veramaris produces its natural marine algae oil at a state-of-the-art facility in Blair, Nebraska. This breakthrough innovation provides twice the level of EPA and DHA omega-3 compared to fish oil, allowing to both raise the nutrition profile of the fish and reducing fish ingredients in the salmon feed. Fish raised on Veramaris’ algae oil have higher levels of EPA and DHA.

What’s more, Veramaris’ algal oil is entirely sustainable, a key factor in KnowSeafood’s decision to partner with Veramaris and contributes to preserving the oceans by keeping forage fish, such as anchovies, in their natural habitat rather than using them in fish oil or fishmeal.

“The launch of KnowSeafood and their choice to offer salmon raised on Veramaris’ algae oil is a significant breakthrough in the online seafood market. Significant because for the first time ever a consumer anywhere in the U.S. can purchase sustainable salmon, rich in EPA and DHA omega-3, online and have it delivered directly from farm to door, said Karim Kurmaly, CEO of Veramaris. “In the two years since Veramaris was established, we have successfully adopted our value chain approach to bring sustainable salmon and trout to progressive brick and mortar retailers around the world. The partnership with online retailer KnowSeafood is a further testament to the unrivaled nutrition, environment and health credentials of Veramaris’ algae oil and we look forward to a long and fruitful collaboration.”

Daniel McQuade, the co-founder and CEO of KnowSeafood, said that “at KnowSeafood, we are providing our customers with the highest standards of quality and traceability. Traceability is the backbone of sustainability, allowing us to transparently inform customers of the provenance of their seafood, and with Aurora and Veramaris, we are bringing American consumers salmon with superb EPA & DHA nutritional values and flavor profiles.” 

Scott Drake, president of Lerøy Seafood USA, said that “we are humbled that KnowSeafood selected Aurora, our sushi-grade salmon raised under the Aurora Borealis in the arctic fjords of Norway on a diet of natural marine algae oils, including the Veramaris algae grown here in the USA. These oils are the richest source of EPA and DHA omega-3—the two key types of healthy omega-3 that are only found in fish and seafood. Using algal oil promotes marine biodiversity and makes salmon more sustainable by reducing the wild-caught fish used as salmon feed.”


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