Akiolis unveils a new brand identity
Tuesday, July 6, 2021
Akiolis unveiled a new identity with a new logo and signature, “Révélateur de valeur” (Value Developer).
The company relies on farmers and the meat industry to provide raw materials and turn those into high-value nutritional and technical ingredients. “Developing value in a world with limited resources is what we do every day for our customers, our suppliers, our lands and the planet. We are investing heavily in the quality of our products and services. Now, we want to go even further and prove every day that we are 'Révélateur de valeur',” Sophie Gregoire, communication director at Akiolis.
The company also rebranded its products according to the seven targeted ingredients markets: Hydrofaks (aquafeed), Leveraks (feed), Vivaks (petfood), Accuraks (oleochemistry), Biomaks (biofuels) and Caloraks (bioenergy).
For the aquafeed market, Soleval and Prossential will be replaced by Hydrofaks that gathers the ingredients of the current ranges, the latest innovations under development and the associated services.“Each one of our brands is indicative of value. We produce high-quality proteins and fats which then become raw materials again and are used in the creation of new products,” Gregoire concluded.
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