Joint venture to deliver omega-3 DHA to animal feed industry
Wednesday, July 7, 2021
Devenish and Mara Renewables Corporation have joined forces to launch a new business entity that aims to improve human health by naturally enriching animal feed with a sustainable omega-3 DHA solution.
The new joint venture, Humanativ, formalizes a long-standing partnership between the two companies which are both key players in the feed and food industry and will enable them to deliver a unique, patented omega-3 DHA solution to the global animal nutrition market.
”We are thrilled to partner with Mara on this new venture which will enable us to deliver on our shared vision of improving human and animal health through nutrition,” said Devenish Executive Chairman, Owen Brennan. “The health benefits of consuming omega-3 have long been recognized, but research shows that less than 20% of the world’s population are getting the required levels of omega-3 polyunsaturated fatty acids (PUFAs) through their diet. Our mission at Humanativ is to increase the levels of omega-3 DHA in the global population year-on-year by making it more accessible through naturally enriched meat and eggs.”
“We’ve carried out extensive research and development to produce a unique, sustainable, algae-based omega-3 DHA product “OmegaPro” that enables food producers to naturally enrich meat and eggs through the animals’ diet,” said Brennan. “By working with Humanativ and incorporating OmegaPro into diets, meat and egg producers will be able to offer a product range with significant proven health benefits, and importantly, make on-pack claims in many regions of the world which will add value to their products.”
“At Mara we are driven by invention, researching and developing products that will make a positive impact on human health and the environment,” said Tim Haig, director & executive Chair of Mara. “We have a found a natural fit in our partnership with Devenish – both companies have a firm focus on research and development, and a shared ethos to drive innovation. Through Humanativ, we will offer an end-to-end solution for our customers through our combined expertise in areas including algal oil production, enrichment, and on-pack claims.”
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