Event News

VICTAM and VIV join forces to fuel growth in the Asian market

Thursday, June 27, 2019

International trade show organizers behind VIV and VICTAM are combining their events planned for Bangkok, Thailand, in the early part of 2020. This new partnership unites arrangements relating to the Animal Feed and Grain Industries Show VICTAM Asia in March 2020 and the VIV Health & Nutrition Asia Trade Fair and Forum originally planned to take place in Bangkok in January 2020. Both events will now be co-located at Bangkok’s BITEC exhibition grounds from March 24-26, 2020 as VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV. 

“Presenting the shows as parallel platforms at the same time within the same venue is a great way to bring together two strong brands for the Asia market, in an integrated format so that the visitor experiences them as a single event,” said Sebas van den Ende, General Manager of VICTAM International b.v. “It is certainly a much more convenient concept for the industry than the original plan of staging them separately in Bangkok, only months apart.”

Both partners want to do more in serving Asia’s feed and animal protein industries by jointly developing business opportunities within the segments of feed ingredients and additives, recognizing that they comprise a fast-growing category within the Feed to Food supply chain.

VICTAM International predicts that the newly combined Bangkok event will attract more visitors as well as having a larger footprint in March 2020 by having exhibits and conferences on health and nutrition side by side with the displays and seminars about feed manufacturing technology. Almost 20 years ago there was an occasion in Europe when VICTAM and VIV events had to be combined due to an animal disease crisis. The market at the time reacted well to that combination with no negative comments.

Heiko M. Stutzinger, Director VIV worldwide and Managing Director VNU Exhibitions Asia-Pacific, pointed to the extra benefit of continuity from having the Asian focus on nutrition and health in 2020, right in the interval between the recent VIV Asia show in March 2019 and the next one in March 2021. The timing directly helps professionals active in the Asian animal nutrition and health sectors who want to be sure they stay up to date, whether it is on product innovations and regulations, the effective use of ingredients and medication or the continuing global dialogue over the extent to which pharmaceuticals might be replaced by feed-related alternatives. Stutzinger also said that a survey conducted in February this year has confirmed that professionals working in Asia prefer to meet on an annual basis and their preferred meeting place is Bangkok.

VICTAM Asia and Animal Health & Nutrition, by VICTAM and VIV, will be marketed jointly by VICTAM’s and VIV’s sales teams. Pre-registration to attend will be available shortly through a newly created website.

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