Turkey-based Parantez International Fair, that organizes international grain and feed milling exhibitions, and Victam International joined forces for IDMA - International Flour, Feed, Semolina, Rice, Corn, Bulgur Milling Machines and Pulses, Pasta, Biscuit Technologies Exhibition that will be held in Istanbul on March 11 – 13, 2021. The event will be organized under the name IDMA AND VICTAM EMEA.

The two companies, which set out with the motto "International event of the grain and feed milling industry", aim to create a significant added value with this cooperation by bringing together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform under the roof of IDMA AND VICTAM EMEA. Parantez and Victam cooperation will provide both exhibitors and visitors great convenience and significant advantages in marketing, sales and operational activities. It will also contribute to the faster growth of companies in international markets.

Sebas Van den Ende, general manager of VICTAM International BV, points out that both parties signing the agreement are aiming to have the strongest and largest event in the region. “This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing and operations and may be a proactive answer for companies wishing to enter the region. The cooperation aims to have a long-term cooperation for the benefit of both parties,” said Van den Ende.

Thanks to this cooperation, technologies of the compound feed and grain markets will be exhibited in Istanbul of which annual trade volumes are $500 billion and $165 billion respectively according to the International Feed Industry Federation (IFIF). Additionally, the world is going through a tough economic period. Companies are placing special emphasis on using the budgets they allocate for promotion and marketing activities on much more efficient platforms and for a good reason. This cooperation will prevent participants and visitors from being divided into smaller events organized at different points and provide them with an opportunity to come together on a more efficient platform. This means a great deal of convenience and savings for companies in terms of operational activities and a much stronger and extensive marketing network.