Biorigin restructures its feed business unit
Tuesday, August 4, 2020
Biorigin’s Feed Business sector has recently been restructured. Alessandro Lima, who has worked at the company since 2019, is now Biorigin's global feed business manager. Lima has more than 20 years of experience in renowned multinational animal health companies, where he worked in marketing, product and sales management.
Claudia Mônaco has recently joined the sales team as sales manager for Brazil and Thaila Putarov has become part of the company’s technical sales team as global technical manager for pets.
Biorigin’s strategy is to add value to its customers’ products by supplying quality animal nutrition products to enhance animal productivity, health and welfare. “We have bold growth goals. Restructuring the team will bring the experience required by our company to explore new opportunities that will add to our customer-focused strategy, in which engagement and personalized technical sales differentiates us from the competitors,” said Mário Steinmetz, Biorigin’s commercial director, on the new hires and restructuring.
Vanderlei de Abreu, Biorigin’s R&D center manager, explained that “at Biorigin, R&D is considered a strategic pillar to leverage new businesses.” Consistent with the new strategy for the animal nutrition sector, R&D proposed a novel way of working and also the consolidation of a more dedicated and specialized scientific-technical structure in the feed sector. This required new professionals to be hired by R&D, which now counts with a powerful team.
Fernanda Darpassolo de Souza has worked as a researcher in Biorigin since 2015 and she is now responsible for monitoring the company’s portfolio and managing new feed projects. Anderson Dias Santos joined the R&D team by the end of 2019 as a researcher and he is responsible for experimental protocols, product analysis and patents. At that time, Robson Barducci was hired as an R&D Expert. Barducci is specialized in project, business and agribusiness management. In the R&D sector, he is responsible for innovation, development, technical sales support and promoting the feed business.
Abreu explained that “the new R&D feed team is focused on producing research and science associated with the development of products and solutions for the animal nutrition market. Our focus is the constant search for innovative solutions that will allow a greater diversity of our portfolio, aiming at differentiating Biorigin in the market and creating value for our customers. The new professionals can count on our full support in their new positions.”
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