French hypermarket Cora introduces salmon raised on algal oil
Thursday, September 10, 2020
Hypermarket chain Cora, which has 61 stores in France, introduced algal fed salmon, rich in essential EPA and DHA omega-3, providing shoppers across the country with high-quality, tasty and healthy salmon with unrivaled sustainability credentials. The launch follows the introduction of this highly nutritious salmon in Supermarché Match, which resulted in a 12% growth in salmon sales. Both Match and Cora are owned by Belgian retail group Louis Delhaize.
To sustainably achieve the high levels of EPA and DHA omega-3, the salmon has been fed an innovative diet containing natural marine algal oil by Veramaris, which partly replaces wild fish in the salmon feed.
“It’s the first time this range of salmon has been available on a national scale in France,” according to Samuel Denoux and Jonathan Rotgé, Cora’s seafood director and buying manager respectively. “Our team is really proud to have mobilized an entire value chain to make this quality of salmon accessible to everyone.”
“First with Supermarché Match and now Cora deciding to offer salmon fed on Veramaris algal oil, French consumers have an increased opportunity to purchase algal fed salmon and enjoy the benefits of consuming salmon which has both a nutritional and sustainability benefit. The launch is a testament to the progressive culture amongst French retailers who realize the benefits of selling salmon raised on this diet. Not only can it help increase the amount of EPA and DHA omega-3 in the French diet, but our algal oil is also sustainable as it can replace fish oil coming from wild-catch forage fish,” said Karim Kurmaly, Veramaris CEO.
The French diet is deficient in EPA & DHA omega-3. As a nation, not enough seafood, in particular oily fish, is consumed but these natural nutrients are essential for health. “EPA and DHA omega-3 perform an important role in supporting heart, eye and brain health, and in regulating and resolving inflammation within the body preventing the level of inflammation becoming too high. You could say they strengthen the body’s natural defenses,” said Doctor Patrick Sérog.
Cora salmon is available to purchase in all of the retailer’s 61 stores in France.
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