The American Feed Industry Association (AFIA) has been awarded USD 242,600 in federal funding through the U.S. Department of Agriculture’s Emerging Markets Program (EMP) for the animal feed sector’s continued market expansion into Vietnam. The EMP will promote exports of U.S. animal feed products by continuing to grow the business-to-business relationships that are vital to the success and progression of the U.S. animal food industry.
“We appreciate the continued support from the U.S. Department of Agriculture through the Emerging Markets Program,” said AFIA president and CEO Constance Cullman. “This partnership enables us to expand opportunities for U.S. animal feed products in promising global markets, fostering long-term growth for our industry and reinforcing the value of American agriculture on the world stage.”
Animal feed exports to Vietnam increased 40% between 2023 and 2024, totaling USD 2.8 million. When the AFIA launched market development programs in the country in 2021, animal feed exports stood at just USD 1.6 million, demonstrating the significant impact that the USDA’s market access programs and AFIA’s leadership in developing a concerted program targeting that country has had on the overall growth of U.S. animal feed exports into Vietnam.
“Exports drive growth for American animal feed manufacturers and that growth extends beyond individual companies,” Cullman said. “The animal feed sector plays a vital role in supporting U.S. jobs and strengthening our economy. We look forward to USDA’s continued support in expanding opportunities abroad and hope AFIA members will continue to leverage the valuable market access we have helped secure.”
Through the EMP, the Foreign Agricultural Service provides cost-share funding for technical assistance activities, such as feasibility studies, market research, sectoral assessments, orientation visits, specialized training and business workshops. The AFIA takes full advantage of implementing these programs for its members. One such opportunity is the AFIA Trade Mission to Vietnam, taking place from October 20–23, 2025. This trade mission offers participants the chance to engage directly with Vietnam’s growing animal food industry by meeting buyers and touring facilities to better understand market potential and local needs.
