Nutriad has announced the appointment of Anand Srivastava and Thiyagarajan Rajaram as Area Managers covering the Indian subcontinent.

India has recently emerged as one of the largest and fastest growing compound feed markets in the world. The feed industry is growing at a CAGR of 8%, with poultry, cattle and aqua feed sectors emerging as major growth drivers. The demand of animal protein and dairy products in India expected to continue to increase and Nutriad aspires to play an important role in providing solutions for health and nutrition.

Driven by growth in demand for animal protein and dairy products, compound feed production is on the rise in India. Demand for aquatic feed is growing rapidly, though broiler feed is still the largest segment. Nutriad considers that there is strong potential for further growth of the compound feed segment if challenges such as disease outbreaks, volatile livestock product prices and animal genetics are addressed.

BK Chew, APAC Director Nutriad, commented that “Asia Pacific is a focus region in Nutriad’s strategic growth plans. With the hiring of Anand and Raja we will seek to further increase our presence in India as we will provide increased support to our customers and partners in providing practical answers for their production challenges.”

Both Anand and Thiyagarajan bring 20+ years of experience in the feed additive business and have an excellent understanding of the industry dynamics.

“I look forward to working with the Nutriad Asia team,” stated Anand. “Nutriad’s track record of converting technology into solutions is impressive. The wide range of high quality products in mycotoxin management, digestive performance and palatability provide a great basis for partnering with local customers.”

“On-going investments in the Indian subcontinent will drive ambitious growth plans that Nutriad has set in motion. Joining this team at this stage is an exciting next step in my professional career,” added Thiyagarajan.