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Nutreco acquires South African premix and feed additive company Advit

Nutreco has entered into an agreement to acquire Advit, a premix and feed additive company headquartered in Johannesburg that produces a wide range of premixes, farm minerals and animal health products.“With the acquisition of Advit we further strengthen our presence on the African continent. The company already has a strong position and reputation in the market. We can help it grow further using the Trouw Nutrition market approach of combining technical and application know-how with innovative products, models and services.”

July 13, 2016

Nutreco has entered into an agreement to acquire Advit, a South African premix and feed additive company. Advit is headquartered in Johannesburg and produces a wide range of premixes, farm minerals and animal health products. Trouw Nutrition, Nutreco’s animal nutrition business, entered a strategic alliance with Advit in 2015. The acquisition is subject to regulatory approval and is expected to close in the second half of 2016.

 “With the acquisition of Advit we further strengthen our presence on the African continent,” stated Harm de Wildt, Managing Director for Nutreco´s operations in EMEA and member of the Executive Committee. “The company already has a strong position and reputation in the market. We can help it grow further using the Trouw Nutrition market approach of combining technical and application know-how with innovative products, models and services. Advit will serve as a stepping stone for further developments in southern Africa.”

Christel Coetzee and Deon Elsworth, owners of Advit: “Based on the experience of the existing strategic alliance we have with Trouw Nutrition, we are convinced that this deal is the best step for the future of Advit. Not only will it enable further growth within South Africa, it also will strengthen our position in neighboring countries.”

This investment is one of the steps in Nutreco’s strategy to expand in Africa. Nutreco entered the African market in 2001 by acquiring a share of the Egyptian company Hendrix Misr, which came under full ownership in 2013 and was renamed Skretting Egypt. Nutreco increased its presence in 2014 through a fish feed joint venture in Nigeria. Earlier this year it announced a fish feed joint venture in Zambia.

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