Suppliers' News

Menon's alternative ingredient gains EU Certification

The company’s high-protein ingredient will be sold across Europe and its first distributor will be the largest producer of seabass and seabream.

Menon’s alternative ingredient gains EU Certification
April 26, 2021

Menon Renewable Products was been granted European Union (EU) Certification for its sustainable feed ingredient MrFeed®. This allows MrFeed® to be sold to aquaculture and livestock operators across Europe. The company also announced its first distributor will be the largest producer of seabream and seabass fish in the EU, Avramar.

EU Certification is a recognition issued to a company that shows its customers that the company has taken care of its regulatory obligations appropriately. EU Certification applies throughout Europe and incorporates the legislative requirements of different countries as part of the certification process. This uniform certification indicates that the company fulfills the legislative criteria required in each country, according to the EU.

With a history in biofuels and cellulosic waste processing, Menon has expertise in handling organic feedstock to produce custom-tailored molecules and nutritional components. MrFeed® was developed as a high-protein ingredient containing a blend of amino acids, peptides and nucleotides that have been shown to not only promote growth but also enhance digestive health in animals.

“MrFeed® was developed with the goal of replacing both antibiotics and unsustainable ingredients like fishmeal in livestock and aquaculture diets around the world, and this is another step toward the achievement of that mission,” said Suresh Menon, founder and president of Menon. “Through each of our studies, we have proven that our product can replace ingredients like blood meal, soy meal, poultry meal, fishmeal and various enzymes while strengthening the overall economics for farmers. We are pleased to now be able to share our product with those in the aquaculture and livestock sectors across Europe. MrFeed® is a disruptive technology that is already being produced at scale with pricing that is competitive to traditional feed formulations, even before factoring in the economic benefits. There is currently no product on the market that can deliver the performance benefits of MrFeed® while delivering on a key sustainability challenge – the elimination of ingredients like fishmeal from animal diets.”

Kegoagri SA belongs to Avramar group and will be the first collaborators/distributors of MrFeed® for the European market. The Greece-based company is the largest producer of farmed Mediterranean fish in the world. Avramar, with farming operations in Greece and Spain, supplies seabass, seabream, meagre and red porgy to the global market from the Mediterranean.