Asian development to be focus of new Aqua Bounty exec

Aqua Bounty Technologies, Inc., a biotechnology company focused on enhancing health and productivity in the fast-growing aquaculture industry, has announced the appointment of Lawrence Giessinger to lead its Asian sales and development effort. 

Giessinger, a seasoned executive with deep experience in Asia in corporate finance and business development, has specialized in the shrimp aquaculture industry for the past dozen years. As Asian Regional Sales Manager at Aqua Bounty, Giessinger will introduce the company’s portfolio of therapeutics, feed additives and health management products to the largest producing region in the $6-billion global shrimp aquaculture industry.

Giessinger comes to the Company from Advanced BioNutrition Corp., a developer of shrimp feed additives, where he established a company presence in Thailand and India. He had previously developed Asian markets for Sanders Brine Shrimp Co. and Zeigler Bros. Inc., both significant suppliers of larval shrimp feeds, and for Adsgo Drugs Co. Ltd. of Bangkok, Thailand, and maintains a network of associations with shrimp growers, hatcheries and feed producers throughout the region.

Giessinger spent nearly twenty years as a senior banking executive responsible for Asia/Pacific business development at First Pennsylvania Bank of Philadelphia and First City Bank of Houston, Texas.

“Larry Giessinger has an extraordinary depth of experience in Asia going back to the early 1970s. He was a banker when the “Asian Tiger” economies made their breakthrough and he has been part of the Asian shrimp farming industry during the period that witnessed its growth to a position of global leadership”, said Henry Clifford, Vice-President for Sales and Marketing at Aqua Bounty Technologies.

“With our Shrimp IMS product well on the way to industry adoption in Latin America, we’re preparing its launch into the major markets of Asia.  Larry is, without doubt, the man to take on that job successfully.”

“Shrimp farmers in Asia are technically sophisticated and highly innovative,” Giessinger explained. “They are prepared to adopt the best available technologies to meet their production targets but expect those technologies to pay their own way. Aqua Bounty understands the growers’ need for practical solutions to the daily challenges of farm management. Their products and pipeline focus on delivering cost effective gains in shrimp farm productivity. That’s a message that will be well-received in the region.”