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BioMar partners to bring farmed fish closer to end consumers

BioMar and French rainbow trout producer Aquadis Naturellement partner to bring a natural and sustainable seafood choice to consumers. The French company’s rainbow trout will be fed with BioMar’s SalveaTM, a new feed concept based on two pillars - closer to nature and with a sustainable profile.
BioMar partners to bring farmed fish closer to end consumers

September 26, 2019

 

BioMar and French rainbow trout producer Aquadis Naturellement partner to bring a natural and sustainable seafood choice to consumers. The French company’s rainbow trout will be fed with BioMar’s SalveaTM, a new feed concept based on two pillars - closer to nature and with a sustainable profile.

The new recipe has natural characteristics as it contains naturally derived pigments, added natural antioxidants and ingredients that resemble natural prey for fish, such as insect meal. It also includes an increased level of the healthy omega-3 fatty acids EPA and DHA, which have proven health benefits for both fish and humans. Together with insect meal replacing part of the fish meal, the SalveaTM recipe also uses fish trimmings meal. This results in a FIFO as low as 0.3, making it very sustainable. 

“It is important to emphasize that SalveaTM is not only about individual raw materials, as these may change. Products under the concept may change, yet the basis of SalveaTM lies in a consumer demand, looking for a natural, healthy and sustainable lifestyle,” Ole Christensen, vice president of EMEA Division at BioMar Group. “SalveaTM is the simple solution for bringing farmed fish closer to end consumers. For our customers, this is a new opportunity to talk the same language as the end consumer with a message that is easy to understand. They will be creating a competitive advantage for their business while doing their part in caring for the oceans,” Christensen said.

The partnership of BioMar and Aquadis Naturellement dates back to 2010 when Aquadis Naturellement built its first RAS facility in Moulin Neuf in Brittany, France, to which BioMar shared its expertise within this field. Jean-Pol Le Ribault, CEO of French trout producer Aquadis Naturellement said that “with SalveaTM, we aim to increase our contribution to the conservation of the environment, backing up the benefits deriving from the fact that our fish are being raised on a RAS system. Given the highly sustainable profile of SalveaTM, we also meet consumer demands, as this feed concept offers what our target audience, the French seafood consumers, is looking for, a natural and sustainable choice.”

The first feed under the SalveaTM portfolio will be available for rainbow trout farmers in the French and Spanish markets.

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