CPF to introduce Jade fish to processed food offerings

Four years of development are paying off for Charoen Pokphand Foods Plc (CPF), which will introduce Jade fish to the market in May. The Jade fish has been cultured for several years in Phetchaburi and Prachin Buri using CPF's proprietary technology. The fish will be introduced as fillets, ready-to-eat meals and freshly caught, mainly through leading supermarkets and CP Fresh Mart. Pricing is expected to be similar to salmon. The company currently sells around 70,000 tonnes tilapia and plans to sell about 400 tonnes of Jade fish next year.