Zeigler Bros., Inc. unveiled its new “land and sea” global brand strategy with a redesigned logo and color identity. These changes signify the company’s commitment to developing safe and sustainable nutritional technologies that promote animal health at minimal impact on the environment. All Zeigler business units will now have one brand identity, to better focus and streamline its messaging, packaging, marketing materials, and digital platforms. Accompanying the new logo will remain, “nutrition through innovation”, demonstrating Zeigler’s ongoing investment in research and development.
“The ‘land and sea’ concept signifies our greater understanding of, not only the animals we feed, but the people and the environment we impact. We have a much greater responsibility today to scrutinize feeds and utilize sustainable inputs, and we must do so in a way that does not sacrifice animal health or impose deleterious environmental impact. It’s sometimes a delicate balance,” said Tim Zeigler, vice president at Zeigler. “Our new strategy serves to align sustainability, food safety, and animal health to provide for feeds and foods that promote sound human health and a clean environment.”
This year, Zeigler celebrates its 86th year of business with plans to launch several new product technologies and environmental initiatives by year’s end. The company currently reaches over 50 countries and spans three generations of family ownership, yielding a spirit of global reach with a personal touch.